Freisa is a lesser-known but truly captivating Piedmontese red—often described as Nebbiolo’s wild cousin. While it may not match Nebbiolo’s grandeur, it delivers distinctive, approachable wines with aromatic lift and firm structure. Borgogno’s example carries good weight and body, balancing elegance with grippy fruit depth. Neither too rustic nor too light, it strikes a beautiful middle ground that makes it one of the region’s most underrated gems.